There are thousands of marketing books written every year. Topics include the use of social media, advertising, sales, and so on. Try to find a book on pricing. There are very few. And yet, pricing may be the most powerful marketing tool of them all… and perhaps the least understood by many. Hermann Simon is Read more about Book Review: Confessions of the Pricing Man[…]

It seems to becoming harder and harder to predict each year what will happen next. Whether it’s politics, the economy, or even sports (see Falcons, Cubs, Villanova, Roger Federer, et al); guessing the future of anything is not getting any easier. With that said, here are my fearless predictions for small business in 2017. I Read more about 6 Fearless 2017 Small Business Predictions[…]