Featured Articles
Let’s Make Marketing Simple Again
There is a hair salon in an upscale retail area of Atlanta that has been in business for over 20 years with a very loyal following of both men and women. One day the owner of the salon walks out the front door of her business and sees a new sign out front of the Read more about Let’s Make Marketing Simple Again[…]
When, Why, and How to Market Your Business with Jennifer Koon
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA Read more about When, Why, and How to Market Your Business with Jennifer Koon[…]
Five Questions To Ask Anyone Running for Office in 2020
I originally wrote this article last February. Much has changed since then. We are in the middle of both a health crisis and an economic crisis. A tsunami of bad news. As many as one-third of all small businesses have folded and another third is at risk of closing. Small business needs our attention now Read more about Five Questions To Ask Anyone Running for Office in 2020[…]
John Hightower on Flipping the Organizational Chart
An entrepreneur focused on creating value for clients and shareholders, John Hightower is also a 16 year consulting veteran with a tenacious approach to “roll-up-the-sleeves” and optimize results. John thrives by creating solutions in fast-paced, inter-departmental projects, and innovative/disruptive product sets. In 2017, he co-founded Arch + Tower, an FD Company that helps businesses win Read more about John Hightower on Flipping the Organizational Chart[…]
Book Review: The 12 Week Year
The 12 Week Year By Brian Moran and Michael Lennington For most of my working life, I have set one-year goals for myself. These include business goals, development goals, and personal goals. Overall, this annual goal-setting has served me well for almost 40 years. I have also helped hundreds of companies establish one-year business plans Read more about Book Review: The 12 Week Year[…]
The Worst Hiring Mistake You May Never Know You’ve Made
The Worst Hiring Mistake You May Never Know You’ve Made When we think of bad hiring mistakes, we often tend to zero in on specific hires such as the sales guy that couldn’t sell or the accountant with math issues or even the customer service specialist with bad people skills. Those bad hires always tend Read more about The Worst Hiring Mistake You May Never Know You’ve Made[…]
Knowing Your Purpose, Focusing on Your Strengths, and Some Great Cuban Food with Alex Muñoz
Alex Muñoz is the owner and principal at CSR, a services and consulting firm that specializes in the assessment, recommendation, and delivery of organizational performance enhancement and/or remediation. Throughout his career, Alex has sought those types of situations that “nobody wants and are the most difficult” as they also tend to be the most interesting Read more about Knowing Your Purpose, Focusing on Your Strengths, and Some Great Cuban Food with Alex Muñoz[…]
Book Review: Bounce
In December 2009, I shared this book review in this newsletter. The economy had taken a deep dive and I thought this book was very helpful in addressing that decline for small business owners. Likewise, I think it is equally helpful in today’s world. The SBM Mastermind group is currently reading the book as well. Read more about Book Review: Bounce[…]
Dr. Mary Ritz on Leadership, Team Management, and Understanding Your Biggest Asset
Mary Ritz, Ph.D. discovered her ability and desire to teach at a young age. Years later, she combined these skills with her keen insight into customer service and an engaging business coach emerged. Today, Dr. Ritz is known as a dynamic leader, speaker, facilitator, and consultant. She has enjoyed repeated success guiding strategy development, business Read more about Dr. Mary Ritz on Leadership, Team Management, and Understanding Your Biggest Asset[…]
Book Review: Trillion Dollar Coach
Bill Campbell helped build some of Silicon Valley’s greatest companies including Google, Apple, and Intuit. A former college football player and coach, Campbell mentored great leaders including Steve Jobs, Larry Page, and Eric Schmidt. When he passed away in 2016, the “Coach” left behind a legacy of growing companies and successful leaders. Based on the Read more about Book Review: Trillion Dollar Coach[…]