“Microtrends Squared” by Mark Penn One of the toughest jobs for the small business owner is to look forward and try to determine what the future looks like. What are the trends that will impact my business, my customers, and my industry? Ten years ago, futurist Mark Penn wrote his first book, “Microtrends”, that highlighted Read more about Book Review: Microtrends Squared[…]

It depends. A year ago I wrote an article about Terrorists. You may recall that according to the Welch Grid, a terrorist employee gives you above average job performance and below average employee behavior. The question then was whether they should be fired. The easy answer was “of course”. The reality is it’s typically a Read more about Should You Fire Your Cheerleader?[…]