NOVEMBER FEATURED ARTICLE What’s Your Why? One of my favorite TED Talks is Simon Sinek speaking on “Start With The Why”. I have shared this presentation with hundreds of GrowSmart participants and many of my Vistage members. In his “talk”, Sinek suggests that “people don’t buy what you do; they buy why you do it.” This profound statement suggests that we don’t buy products or services. Instead, we buy from people or organizations who share the Read more about Default title[…]