Three Reasons to Host a Tribal Meeting

On May 20, I am hosting the 6th annual Small Business Matters Conference. This is a tribal meeting.

In his best-selling book Tribes, marketing guru Seth Godin suggests we are all the chief of our own Tribe. My tribe includes past Vistage members, GrowSmart graduates, colleagues, and friends.

Why host a tribal meeting? One might think in today’s world of instant and digital communication there would be less need for tribes to meet. I disagree. I believe the need for tribal connection is greater today than ever, for three reasons:

1). I believe you have an incredibly tough job. Most of my tribal members are small business owners and their executives. We live and work in a world of great uncertainty despite the amazing amount of data available to each of us with a single click. We’re uncertain whether we should buy or sell. Hire or fire. Go fast or slow. Strategic decisions like these may be easier to make with the help of small business experts with extensive knowledge and experience.

This year’s conference (my tribal meeting) will feature 10 expert speakers on the topics of entrepreneurship, leadership, marketing, and work/life balance (happiness).

2). I believe your job can be lonely. There are issues you wrestle with that you can’t talk about with just anyone including your direct reports, spouse, and friends. It’s refreshing to meet other CEOs who understand these issues. Ask questions. Share best practices. Provide support. Often we find out that many of our peers have similar issues. We are not so alone. The power of executive connection is immeasurable.

The SBM conference provides an opportunity to connect with over 200 small business owners, executives, and trusted advisors.

3.) I believe that business success does not lead to personal happiness. In fact, it’s the other way around. Personal happiness leads to entrepreneurial success. I am embarrassed to say that many of my tribal members are unhappy. They believe if they can just add one more client, close one more deal, fix that one cash drain; they can be happy. Never happens. It becomes a mindset of clearing higher and higher hurdles to achieve happiness and the track is endless. The secret is to find happiness first.

If nothing else, you will find happiness at this event. You will laugh. You might cry. You will make new friends. You will enjoy this tribal experience. I guarantee it.